JOUR-JOURNALISM

JOUR 105G. Media and Society

3 Credits (3)

Functions and organization of the mass media system in the United States; power of the mass media to affect knowledge, opinions, and social values; and the impact of new technologies.

JOUR 110. Introduction to Media Writing

3 Credits (2+2P)

Preparation of copy for broadcasting, print, advertising, and public relations. Introduction to Web applications. May be repeated up to 3 credits.

Prerequisite(s): JOUR 102 or ACT score of 25 and above or SAT score of 570 and above.

JOUR 201. Introduction to Multimedia

3 Credits (3)

Provide students with the basic skills to produce multimedia packages using text, photos, audio and video, as well as social media for professional purposes. Intensive hands-on class using editing software such as Adobe Premiere. Adobe Audition and Photoshop. May be repeated up to 3 credits.

JOUR 210. Newswriting & Reporting

3 Credits (2+2P)

Intensive laboratory practice in writing and field reporting news for print and Internet. May be repeated up to 3 credits. Restricted to Las Cruces campus only.

Prerequisite(s): JOUR 102 or ACT score of 25 and above or SAT score of 570 and above and JOUR 110.

JOUR 300. Introduction to Advertising

3 Credits (3)

Role of IMC (integrated marketing communications) in marketing of goods, services, and organizations. Creative process, strategic planning media, message design, consumer behavior, and social issues of IMC.

JOUR 302. Video Production and Digital Editing, News Storytelling

3 Credits (3)

Classroom instruction on basic studio and single camera video productions. The focus is placed on introductory practical aspects of news and sports field videography, reporting and storytelling. Lab experience in camera basics, studio functions and digital video editing. Includes practical experience through crew assignments on the live student -produced newscast, News22. which airs on KRWG-TV, a PBS affiliate station. May be repeated up to 3 credits.

Learning Outcomes
  1. The students will be able to have a broader introductory understanding of video production for broadcasting media The students will be able to edit video and digital production The students will be able to create media reporting for News and Sports

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JOUR 305. Visual Communication in Media

3 Credits (3)

How one sees, perceives, interprets, creates and applies visual language. Explores the history, techniques, application and practice of the various visual media. May be repeated up to 3 credits.

Learning Outcomes
  1. Give students an understanding of the historical, critical, theoretical and practical aspects of visual culture in digital media era. Sharpen students' visual acuity Enhance students' understanding of point of view Help students to broaden their perspective of visual communication from the storytelling perspective in social and digital media Enlarge students appreciation of visual culture

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JOUR 306. Sports Writing and Reporting

3 Credits (3)

This course will introduce students to all aspects of sports writing and reporting for print and web publication. In addition to viewing and analyzing the work of professional sports journalists, students will learn how to write sports stories of their own, including game stories, sports features and columns. Students will study basic principles of sports story structure and style, including Associated Press style. Students will also learn how to retrieve, compile, compute and report sports statistics. May be repeated up to 6 credits.

Prerequisite: JOUR 210 or consent of instructor.

Learning Outcomes
  1. Know how to recognize and accurately define sports journalism and different sports story types Improve sports journalism literacy by reading, viewing and analyzing a variety of work produced by professional sports writers and reporters Know the basic parts of a sports story, and know how to structure and package various types of sports stories Know and put into practice sports writing basics including the five W’s, leads, interviews, quotations and attributions Know how to write sports stories for different media, including print, web and social media, and put knowledge into practice Know basic sports terminology, and know how to compile, compute and interpret a wide variety of sports statistics

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JOUR 310. News Reporting & Publishing

3 Credits (3)

Field reporting and news writing for print and Web applications. Instruction in community coverage, reporter responsibility, ethics and news values. May be repeated up to 3 credits.

Prerequisite(s): JOUR 210.

JOUR 312. Advertising/Copywriting

3 Credits (3)

Creative process, strategic thinking, and principles of advertising in execution of copy, storyboards, and layouts for clients.

Prerequisite(s): JOUR 110 or consent.

JOUR 314. Broadcast Reporting

3 Credits (3)

Writing, editing, producing, announcing and reporting of TV and radio news. May be repeated up to 3 credits.

Prerequisite(s): JOUR 210 or Consent of Instructor.

JOUR 315. News 22

1-3 Credits (1-3)

Write, report, produce, anchor, shoot and edit video for live student television newscast airing on KRWG, public television for Southern New Mexico sports, weather, and news.

Prerequisite(s): JOUR 314 or JOUR 330 or instructor consent.

JOUR 317. News Editing

3 Credits (3)

Extensive, directed practice in various aspects of computer editing for printed publication. Headline writing, copy editing, design, and layout.

Prerequisite(s): JOUR 210.

JOUR 319. Intro Photography

3 Credits (3)

Introduction to photography emphasizing composition, basic camera technique, language of photography and storytelling. Photojournalism emphasis. Basic camera and processing techniques and skills. May be repeated up to 3 credits.

JOUR 320. Photojournalism

3 Credits (3)

Communication photography for magazine, news, advertising/public relations and other communication needs. Digital Photography, lighting techniques, photo-editing software, and web site skills. Students provide camera and flash. May be repeated up to 3 credits.

Prerequisite(s): JOUR 319 or Consent of instructor.

JOUR 321. Media Graphic Design

3 Credits (3)

Concepts and design skills useful for all aspects of journalism - print media and newsletters, basics of Photoshop and introduction to Web design. May be repeated up to 3 credits.

JOUR 330. TV News Shooting & Editing

3 Credits (2+4P)

Overview of technical and aesthetic skills and journalism basics needed for shooting and editing on-location news productions. Single camera videography and nonlinear/digital editing. May be repeated up to 3 credits.

Prerequisite(s): JOUR 302 or permission of instructor.

JOUR 350V. Media History

3 Credits (3)

Historical overview of media including newspapers, magazines, radio, television, photography, entertainment media, advertising, public relations, and digital media. The history of American media development is directly intertwined with American history. Newspapers, magazines, television, and radio have not just reported on news and events; by virtue of what facts and sources editors and reporters have chosen to use, journalists have framed how the public should think about events. Editorials also provided further framing guidance on issues to readers and viewers. Students will study media history from social, intellectual, and cultural history perspectives. Students will examine the historical relationship of the media to American social, political, economic, and cultural patterns and developments. And, conversely, students will examine how these same forces impacted and changed all forms of media through a multi-cultural approach. May be repeated up to 3 credits.

Learning Outcomes
  1. Survey the development of various forms of media and the changes in the media as they relate to the larger social, economic, and political sphere Learn the methods and processes of historical research and engage in historical research. Learn that the development of all fields of communication are interrelated Discover how American media have attempted to influence how Americans perceive the world around them (including perceptions of other nations) via their coverage and portrayal of global events. Learn that America’s historical events played out through the media. As such, students will gain a deeper understanding of how media personnel helped “frame” the discussion and debate about news and information from the 1600s to present day Discover that the ethical and professional foundations of media industries have adjusted and changed over time due to external and internal forces, including the rise of the professionalism movement across the nation in the late nineteenth century, the internal response to public demands for licensing of news media following World War I, and modern pressures caused by digitization of the industry and the parallel fragmentation of audiences Learn how to determine how various groups outside the mainstream contributed to overall press development. This includes an examination of how women and ethnic minorities influenced how and why the press became a force for social, cultural, political, and economic change in society. Discover and appreciate that history is NOT just the study of names, dates, and places, but of people Discover that the history of media is not the province of any one individual, corporation, or entity. Instead, a variety of factors: social, economic, political, legal, ethical, and cultural, helped shape the media’s development

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JOUR 360. Media Literacy

3 Credits (3)

This course is designed to help students develop an informed, critical, and practical understanding of media including analysis of online and social media and to help students develop their media literacy and analytical skills.

Learning Outcomes
  1. Write clearly, precisely, and in a well-organized manner. Demonstrate critical thinking, reading, and viewing skills. Research, develop, evaluate, and present arguments grounded in research-based knowledge. Apply analytical, precise, and elaborated terms and concepts for talking and writing about media and the ways in which they communicate meaning. Demonstrate how images are constructed via specific formal and technical elements and how those images construct meaning about national and global communities. Interpret media texts (film, television, etc.) to expand experience and understanding of the self and society.

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JOUR 374. Introduction to Public Relations

3 Credits (3)

Introduction to public relations as a communication process that builds relationships between organizations and their publics. Explores basic techniques, strategies, and tactics used in businesses, nonprofits, and in government.

Prerequisite(s): JOUR 110.

JOUR 377V. Mass Media Ethics

3 Credits (3)

Philosophical and moral examination of problems relating to mass media. Use of case study method to analyze media situations; development of framework for media professionalism.

JOUR 380. Women and the Media

3 Credits (3)

Portrayal and participation of women in mass media from colonial to contemporary times. Same as GNDR 450. May be repeated up to 3 credits.

JOUR 384. Branding and Storytelling in IMC

1-3 Credits (1-3)

Introduction to the concept of using PR as a tool for creating branding. Through the concept of storytelling on traditional and social media, this class addresses the importance of branding by PR under IMC context. In addition to this, it also includes how to use a variety of effective, strategic media materials produced by public relations practitioners, under the concept of branding.

Prerequisite(s): JOUR 210 and JOUR 374.

Learning Outcomes
  1. Students will learn the actual role of PR under the concept of branding in IMC.
  2. They will be able to apply this concept to the actual brands and will be able to create PR messages under branding.

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JOUR 407. Media Internship

1-3 Credits (1-3)

Supervised work with a media organization. 1-3 credits. May be repeated up to 3 credits. Consent of Instructor required. Restricted to: JOUR majors.

Prerequisite(s): Consent of internship coordinator.

JOUR 408. Media Practicum

1-3 Credits

Advanced supervised work with a media organization. May be repeated up to 3 credits. Consent of Instructor required.

Prerequisite(s): Consent of internship coordinator.

JOUR 412. Documentary Photojournalism

3 Credits (3)

Production of documentary photography for web, print, books and exhibition emphasizing storytelling techniques. Multimedia and Web site techniques. Field Trips to produce material for the Small Village New Mexico project (SVNM ). Produce Term projectbook. May be repeated up to 3 credits.

Prerequisite(s): JOUR 319.

JOUR 414. RTV Scriptwriting/Performance

3 Credits (3)

Writing and delivery of news scripts for radio and television. Focus on anchoring announcing, voice technique and performance. May be repeated up to 3 credits.

Prerequisite(s): JOUR 314 or consent of instructor.

JOUR 425. Media Planning and Buying

3 Credits (3)

Covers the principles of media planning for an IMC campaign and procedures for purchasing ad time or space.

Prerequisite(s): JOUR 300 or consent of instructor.

JOUR 427. Multimedia Publishing

3 Credits (3)

Advanced multimedia reporting and editing for online news publication. Preparation of professional news portfolios and resumes. Capstone for News/Editorial sequence. May be repeated up to 3 credits. Consent of instructor required.

Prerequisite(s): JOUR 310.

JOUR 457. Social Media Management and Analytics

3 Credits (3)

This course is designed to help students to understand how marketing has (and has not) changed due to the rise of social media and changes in various underlying contextual factors, such as dramatically increased speed of information dissemination across consumers and brands. The overarching goal is to obtain a clear perspective on what’s really going on in digital/social/mobile marketing so that you can begin to appreciate its true value to consumers, to managers, and to other corporate stakeholders. It will equip students with the relevant knowledge, perspectives, and practical skills required to develop marketing strategies that leverage the opportunities inherent in social media and consumer-to-consumer social interactions for achieving business and marketing goals.

Prerequisite: JOUR 374.

Learning Outcomes
  1. Understand what social media is and how this new type of media and communications technology influences how business and marketing is done Develop skill in using the predominant social media tools currently available for business/marketing communication Understand how to use various social media channels to publish and disseminate relevant branded content in order to engage consumers and to increase social impact, influence, and value Develop a strategic plan for identifying opportunities for using social media in a company

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JOUR 460V. Sports & Entertainment P.R.

3 Credits (3)

This course aims to provide a basic understanding of sports and entertainment PR and its industry trends, theories, techniques, case studies, global trends, and future directions. Upon completion of this course, students will be able to use the theories and techniques to plan, implement, and evaluate sports and entertainment PR campaigns and activities. May be repeated up to 3 credits.

Learning Outcomes
  1. Describe the nature of public relations practice in sports Practice the primary research methods employed in sports public relations. Recognize the major steps involved in planning a public relations campaign and the key considerations at each step in the process. Identify the various types of paid/earned/shared/owned media commonly utilized in the profession Comprehend the different tactics used to generate publicity.
  2. Become proficient in writing news releases. Distinguish among the various response strategies sports managers may employ in a crisis. Describe unique aspects of social responsibility in the sports and entertainment industry Identify legal issues in sports PR, anticipate emerging ethical issues, evaluate ethical dilemmas present in sports PR, and recognize the need for ethical decision-making in sports PR. 1 Describe current global trends and multicultural issues, which have impacted the global sports and entertainment industry.

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JOUR 463. Strategic Communications for Social Impact

3 Credits (3)

The primary objective of this course is to expose students to the application of marketing principles to the challenges and rewards of influencing positive public behavior, the discipline known as social marketing. Social marketing offers an approach to solving a range of social problems in the areas of health, safety, environmental protection, financial well-being, and community involvement.

Learning Outcomes
  1. Apply social marketing theories for developing, implementing, and evaluating social marketing campaigns Utilize nudge techniques to improve decisions about health, wealth, and happiness in both personal and societal levels Prepare a prosocial campaign plan using social media and public relations strategies Identify examples of successful social marketing campaigns

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JOUR 470. Corporate Social Responsibility Marketing

3 Credits (3)

This course will explore how corporates create values, broadly defined, by investigating the concept of strategic corporate social responsibility (Strategic CSR) in the light of public relations. Strategic CSR draws on what we know about economic exchange and human psychology to explain how markets work (or don’t) and how value is added (or subtracted) across the range of the firm’s stakeholders. Understanding these processes allows managers to build a strategic competitive advantage for the firm. Thus, Strategic CSR is at the center of business success in the 21st century.

Prerequisite: JOUR 374.

Learning Outcomes
  1. Understand the basic concepts and elements of Strategic Corporate Social Responsibility (Strategic CSR). Understand company's value-creating activities through strategic CSR. Understand company's CSR strategy under the context of economical and social exchanges Understand the process of creating comprehensive strategic CSR communications plan

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JOUR 476. Public Relations Campaigns

3 Credits (3)

Utilizing the principles and techniques of public relations to research and develop a comprehensive plan for a long-term national, regional, or local campaign. May be repeated up to 3 credits. Restricted to: Restricted to Journalism majors.

Prerequisite(s): JOUR 210, JOUR 374.

JOUR 489. Media Research

3 Credits (3)

Examination of the role of empirical research in solving mass communication problems. Survey techniques, field studies, content analysis, data analysis. May be repeated up to 3 credits.

JOUR 490. IMC Campaign

3 Credits (3)

Capstone course utilizing all previous instruction to create and develop plans for a long-term national or local IMC (Integrated Marketing Communications) campaign. May be repeated up to 3 credits. Consent of Instructor required.

Prerequisite(s): JOUR 300 and 312 or consent of instructor.

Learning Outcomes
  1. Students will learn how to create IMC campaign for client or for brands, and will be able to apply this for the real world when they apply for job.

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JOUR 493. Media Law

3 Credits (3)

Examination of legal issues relating to mass media in the United States. Invasion of privacy, libel, sedition, copyright, and advertising regulation. Same as COMM 493, POLS 493. May be repeated up to 3 credits.

JOUR 494. Special Topics

3 Credits (3)

Specific subjects to be announced in the Schedule of Classes.

JOUR 495. Media Theory

3 Credits (3)

Theoretical approaches to media communications. Examination of media effects, audiences, and media socialization May be repeated up to 3 credits.

JOUR 499. Independent Study in Media

1-3 Credits

Individual study directed by consenting instructor with prior approval of department head. May be repeated up to 6 credits. Consent of Instructor required.

Prerequisite(s): 2.5 GPA and consent of instructor.

JOUR 501. Global Strategic Communications: Cultural Perspective

3 Credits (3)

This course is set up to combine both theory and practice, regarding global communications, especiall from cultural perspectivs. Also, this course is designed for students to understand persuasive strategic communications in different nations. Markets are no longer bound with their physical locations because of the communication technologies. To successfully address the strategic communications in global market, marketers and advertisers need to fully understand “local” challenges coming “deep” from cultural, economic, regulatory and competitive differences. Based on theoretical and practical understanding of the dynamic interplay between global and local forces, students will acquire theoretical as well as practical understandings of how to accomplish the goals of strategic communications in global markets. Thus, the core objective of this class is to develop an ability to analyze and map out persuasive communication strategies that are effective in global markets.

Learning Outcomes
  1. Know how to analyze cultural norms and recognize strategic communications practices that are congruent to such cultural norms. Identify similarities and differences in different consumer segments according to dimensions of culture. Develop a deeper understanding of cultural dimensions. Implement effective market research applications in different regions of the world. Conceptualize and operationalize theoretical frameworks.

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