Marketing (Advertising) - Bachelor of Business Administration

Students must complete all University degree requirements, which include: General Education requirements, Viewing a Wider World requirements, and elective credits to total at least 120 credits with 48 credits in courses numbered 300 or above. Developmental coursework will not count towards the degree requirements and/or elective credits, but may be needed in order to take the necessary English and Mathematics coursework.

Note: The marketing major is also offered through an Online Distance Education Degree Completion Program. Program information is available on the College of Business website: http://business.nmsu.edu/academics/undergraduate/online-programs/

Prefix Title Credits
General Education
Area I: Communications
Grades of C- or better are required in general education communications courses.
English Composition - Level 1 14
English Composition - Level 2
ENGL 2210GProfessional & Technical Communication3
Oral Communication 13
Area II: Mathematics
MATH 1220GCollege Algebra 2,33
Area III/IV: Laboratory Sciences and Social/Behavioral Sciences10
Macroeconomic Principles3
Principles of Microeconomics 3
Area III: Laboratory Sciences Course (4 credits) 1
Area V: Humanities 13
Area VI: Creative and Fine Arts 13
General Education Elective
MATH 1430GApplications of Calculus I (Foundation Requirement, must earn a grade of at least C-) 33
Viewing A Wider World 46
Departmental/College Requirements
Foundation Requirements
Choose one from the following: 33
(If MATH 1350G is taken before MATH 1220G then the Statistics course will satisfy the Area II Requirement and MATH 1220G must be taken as a foundation requirement)
Introduction to Statistics3
Statistical Applications3
Business Core: Lower Division (minimum grade of C- required)
ACCT 2110Principles of Accounting I3
ACCT 2120Principles of Accounting II3
BCIS 1110Introduction to Information Systems3
BUSA 1110Intro to Business3
Business Core: Upper Division
BCIS 338Business Information Systems I3
BLAW 316Legal Environment of Business3
BFIN 341Financial Analysis and Markets3
MGMT 309Human Behavior in Organizations3
MGMT 449Strategic Management3
MKTG 303Principles of Marketing3
One of the following:3
Enterprise Resource Planning3
Production and Operations Management3
Project Management in Organizations3
Upper division Economics or Applied Statistics elective from the following prefixes: A ST (excluding A ST 311), ECON3
Upper Division Business elective from the following prefixes: A ST, ACCT, B A, BCIS, BLAW, ECON, ENTR, BFIN, I B, MGMT, MKTG (excluding A ST 311)3
Major Courses
Major Core Classes
MKTG 310Marketing Research3
MKTG 489Strategy and Policy3
Concentration Courses
MKTG 311VConsumer Behavior3
MKTG 314Advertising Strategy3
MKTG 357Internet and Social Media Marketing3
MKTG 449Promotion Management3
Major electives
Choose two from the following:6
Retail Management3
International Marketing3
Product/Service Development3
Sports Marketing3
Electives, to bring the total credits to 120 516
Total Credits120
1

See the General Education of the catalog for a full list of courses.

2

MATH 1220G College Algebra is required for the degree but students may need to take any prerequisites needed to enter MATH 1220G first.

3

All Foundation Requirement Courses must be taken, or satisfied with transfer credits, regardless of which Mathematics or Statistics course satisfies the Area II General Education course: MATH 1220G College AlgebraMATH 1430G Applications of Calculus I, and either MATH 1350G Introduction to Statistics or A ST 311 Statistical Applications must be completed.

4

See the Viewing a Wider World of the catalog for a full list of courses.

5

Elective credit may vary based on prerequisites, dual credit, AP credit, double majors, and/or minor coursework. The amount indicated in the requirements list is the amount needed to bring the total to 120 credits and may appear in variable form based on the degree. However, students may end up needing to complete more or less on a case-by-case basis and students should discuss elective requirements with their advisor.

A Suggested Plan of Study for Students

This roadmap assumes student placement in MATH 1220G College Algebra and ENGL 1110G Composition I.  The contents and order of this roadmap may vary depending on initial student placement in Mathematics and English.  It is only a suggested plan of study for students and is not intended as a contract.  Course availability may vary from Fall to Spring semesters and is subject to modification or change.  Online availability and enrollment may be limited.4

Plan of Study Grid
First Year
Semester 1Credits
ENGL 1110G Composition I (C- or better) 1 4
MATH 1220G College Algebra (C- or better) 1 3
BCIS 1110 Introduction to Information Systems (C- or better) 3
Area V: Humanities Course 2 3
Elective Course 3
 Credits16
Semester 2
COMM 1115G Introduction to Communication (C- or better) 3
BUSA 1110 Intro to Business (C- or better) 3
MATH 1430G Applications of Calculus I 1 3
Area III: Laboratory Science Course 2 4
Area VI: Creative and Fine Arts Course 2 3
 Credits16
Second Year
Semester 1
ENGL 2210G Professional & Technical Communication (C- or better) 1 3
ECON 2110G Macroeconomic Principles (C- or better) 3
MATH 1350G Introduction to Statistics (C- or better) 1 3
ACCT 2110 Principles of Accounting I (C- or better) 3
Elective Course 3
 Credits15
Semester 2
ECON 2120G Principles of Microeconomics (C- or better) 3
ACCT 2120 Principles of Accounting II (C- or better) 1 3
MKTG 303 Principles of Marketing 3
MGMT 309 Human Behavior in Organizations 3
VWW: Viewing a Wider World Course (excluding MKTG 311V) 3 3
 Credits15
Third Year
Semester 1
MKTG 311V Consumer Behavior 3
MKTG Upper-Division Elective 3
BCIS 338 Business Information Systems I 1 3
BLAW 316 Legal Environment of Business 3
BFIN 341 Financial Analysis and Markets 1 3
 Credits15
Semester 2
MKTG 310 Marketing Research (usually delivered face to face in Fall and Spring; delivered online in Spring only) 1 3
MKTG 314 Advertising Strategy 3
Choose from one of the following: 1 3
Production and Operations Management 1
Project Management in Organizations
Enterprise Resource Planning 1
VWW: Viewing a Wider World Course (excluding MKTG 311V) 3 3
Elective Course 3
 Credits15
Fourth Year
Semester 1
MKTG 357 Internet and Social Media Marketing 3
MKTG 449 Promotion Management 3
ECON Upper-Division Elective 3
Any Upper-Division Business Elective Course (excluding A ST 311) 3
Elective Course 3
 Credits15
Semester 2
MKTG 489 Strategy and Policy (usually delivered face to face in Fall and Spring; delivered online in Summer only) 1 3
MKTG Upper-Division Elective 3
MGMT 449 Strategic Management 1 3
Elective Course(s) 4
 Credits13
 Total Credits120
1

These courses have prerequisites and it is the students responsibility for checking and fulfilling all course prerequisites listed for these courses.

2

See the General Education section of the catalog for a full list of courses.

3

See the Viewing a Wider World section of the catalog for a full list of courses.

4

Most, but not all, upper-division MKTG courses are offered online.  However, most MKTG courses that are offered online are only offered once per year.  Most online courses that are available for on-campus majors to take (i.e., not through the NMSU-O campus) have substantially limited enrollment – please plan accordingly.

5

While this course can currently be substituted for by other upper-division MKTG courses, it is likely to be required in future catalogs and taking it is strongly encouraged.