Marketing

Undergraduate Program Information

Marketing majors learn skills and knowledge relevant to the co-creation of goods, services, and ideas that uniquely meet the needs and wants of global customer markets and society at large. Career opportunities exist in marketing management, advertising, market research, promotion management, sales and sales management, social media, distribution management, and retailing. The major is designed to allow a great deal of choice so students may emphasize any combinations of these areas.

Most marketing majors enter into careers in business firms, although some find job opportunities in governmental and other nonprofit organizations. Still others become involved in owning and managing their own companies. Opportunities in entrepreneurship and small business are expanding at a rapid pace.

Graduate Program Information

The College offers a program leading to a Ph.D. degree (Doctor of Philosophy in Business Administration). The faculty of the Ph.D. Program in Business Administration is committed to training researchers and educators who will shape business scholarship, practice, and pedagogy. The program emphasizes preparing candidates to understand the complexities of modern business while they develop a specialized area of expertise in marketing or management. The Ph.D. in Business Administration provides graduates with the opportunity to pursue a variety of career paths within academia and within industry. Currently a concentration is offered in marketing.

Professor, David Daniel, Department Head

Professors Hyman, Jasso, Plouffe; Associate Professor Niculescu; Assistant Professors Gazzoli, You, Zhu; College Professors Blaugrund, Gavin; College Assistant Professor Holguin; Emeritus Professor Sautter

Marketing Courses

MKTG 180. Level 1, PGA's PGM Education Program (Part 1)

3 Credits (3)

Level 1 Part 1 of the PGA PGM Education Program. Introduction to the Policies and Procedures of the PGA Golf Mgt. Program and the PGA of America. Students will complete the PGA Qualifying Level,Facility Management 1A (Tournament Ops A, Rules of Golf B, and Career Enhancement B), and the corresponding Work Experience Activities. Additional course fee required. Consent of Instructor required. Restricted to: MKTG majors.

MKTG 181. Level 1, PGA's PGM Education Program (Part 2)

3 Credits (3)

Level 1 Part 2 of the PGA PGM Education Program. This class will focus on Teaching and Coaching 1, the corresponding PGA Work Experience Activities, and PGA Teaching Seminars. Additional course fee required. Consent of Instructor required. Restricted to: MKTG majors.

MKTG 2110. Principles of Marketing

3 Credits (3)

Survey of modern marketing concepts and practices focusing on the marketing mix: product, pricing, promotion, and distribution strategies. Topics include: the marketing environment, consumer behavior, marketing research, target marketing, and the ethical and social responsibilities of marketers. May be repeated up to 3 credits.

Prerequisite(s): BUSA 1110.

MKTG 280. Level 1, PGA's PGM Education Program (Part 3)

3 Credits (3)

Level 1 Part 3 of the PGA PGM Education Program. This class will focus on Facility Management 1B (Business Planning A, Customer Relations A, Golf Car A, Merchandising A, Turfgrass A), Level 1 Checkpoint Exams, and the corresponding PGA Work Experience Activities. Students will also be required to provide an internship evaluation report. Additional course fee required. Consent of Instructor required. Restricted to: MKTG majors.

MKTG 281. Level 2, PGA's PGM Education Program (Part 1)

3 Credits (3)

Level 2 Part 1 of the PGA PGM Education Program. This class will focus on Teaching and Coaching 2, Teaching and Coaching Seminars, and the corresponding PGA Work Experience Activities. Additional course fee required. Consent of Instructor required. Restricted to: MKTG majors.

MKTG 303. Principles of Marketing

3 Credits (3)

Process, functions, and principles in the current marketing system.

MKTG 305. Marketing Food and Agricultural Products

3 Credits (3)

Description of agricultural processes and functions; food production and consumption patterns; agricultural product prices; nature of competition in agricultural product markets; commodity markets. Same as AEEC 305. Crosslisted with: AEEC 305.

MKTG 310. Marketing Research

3 Credits (3)

Design, collection analysis, and presentation of research data.

Prerequisite(s): MATH 1350G and MKTG 303 or consent of instructor.

MKTG 311V. Consumer Behavior

3 Credits (3)

The different aspects of consumer behavior and the variables affecting consumer decisions. Analysis of current concepts and models.

MKTG 311VH. Consumer Behavior Honors

3 Credits (3)

The different aspects of consumer behavior and the variables affecting consumer decisions. Analysis of current concepts and models. Same as MKTG 311V with differentiated assignments for honors students.

Prerequisite(s): 3.5 GPA or Higher.

MKTG 312. Personal Selling

3 Credits (3)

Implementation of the promotion process through interpersonal communications between salesperson and prospects. Serving customers by sales representatives.

MKTG 313. Retail Management

3 Credits (3)

Investigates retail business operations and focuses on the strategic profit model, store location, layout, display, merchandising, operations, and personnel.

MKTG 314. Advertising Strategy

3 Credits (3)

Utilization of advertising as a business administration function; communication with consumers as a means of attaining marketing goals.

MKTG 317. International Marketing

3 Credits (3)

Focuses on decisions relating to entering markets, market segmentation, marketing strategies, and tactics in the international arena. Same as I B 317.

MKTG 324. Product/Service Development

3 Credits (3)

Covers product innovation, development, commercialization and resource recovery, price determination and administration strategies, and complementing planning processes.

MKTG 354. Sports Marketing

3 Credits (3)

The application of marketing concepts to the sports industry. Topics include fans/customers, products, and promotions across a range of sports.

MKTG 357. Internet and Social Media Marketing

3 Credits (3)

Focuses on the consumer psychology and marketing strategies at work in advertising and selling brands via the Internet and social media networks.

MKTG 380. Level 2, PGA's PGM Education Program (Part 2)

3 Credits (3)

Level 2 Part 2 of the PGA PGM Education Program. This class will focus on Facility Managment 2 and the corresponding PGA Work Experience Activities. Students will also be required to provide an internship evaluation report. Additional course fee required. Consent of Instructor required. Restricted to: MKTG/PGA Golf Management majors.

MKTG 381. Level 3, PGA's PGM Education Program (Part 1)

3 Credits (3)

Level 3 Part 1 of the PGA's PGM Education Program. This class will focus on Teaching and Coaching 3, Teaching and Coaching Seminars, and the corresponding PGA Work Experience Activities. Additional course fee required. Consent of Instructor required. Restricted to: MKTG/PGA Golf Management

MKTG 400. Marketing Internship/Field Experience

3 Credits (3)

Internship of field experience in application of marketing principles. The student must accept an internship before being allowed to enroll in the course. Consent of instructor required. Restricted to MKTG majors.

MKTG 405. Negotiations in Marketing

3 Credits (3)

Negotiations in Marketing is designed to introduce and explore the major concepts and theories surrounding bargaining and negotiation strategies in marketing. Additionally, the course gives practical hands-on experience in negotiating, through a range of applied negotiations exercises and activities.

Prerequisite(s): MKTG 303.

MKTG 449. Promotion Management

3 Credits (3)

Covers concepts and problems in the use of advertising, internet marketing, social media marketing, personal selling, publicity, and other forms of promotion; planning, coordination, control, and evaluation of effectiveness.

MKTG 451. Food and Agribusiness Market Assessment and Research

3 Credits (3)

Applications course in which self-managed teams develop and present marketing plans for agribusiness firms. Emphasis on integrating the marketing mix, particularly promotional elements. Same as AEEC 451. Consent of Instructor required. Crosslisted with: AEEC 451.

MKTG 453. Sales Management

3 Credits (3)

The nature of the sales management function in industry. Focuses on intra and interdepartmental sales management activities.

Prerequisite(s): MKTG 312.

MKTG 461. Seminar in Entrepreneurship

3 Credits (3)

For students interested in owning and operating their own business; students desiring hands-on, real-time experience in helping start up a business. Crosslisted with: MGMT 461.

Prerequisite(s): Senior standing or consent of instructor.

MKTG 462. Advanced Sales

3 Credits (3)

Advanced instruction and skill development in interpersonal communication skills to broaden understanding of the professional sales role (especially in team selling situation), career management, personal productivity, negotiation, and coordination with other functional areas. May be repeated up to 3 credits.

Prerequisite(s): MKTG 312.

MKTG 480. Level 3, PGA's PGM Education Program (Part 1)

1.5 Credits (1.5)

Introduction to Level 3 of the PGA's PGM Education Program. This class will focus on Human Resource Management/Supervising and Delegating, Food and Beverage and the corresponding PGA Work Experience Activities. Students will also be required to provide an internship evaluation report. Additional course fee required. Consent of Instructor required. Restricted to: MKTG/PGM majors.

MKTG 481. Level 2, PGA's PGM Education Program (Part 2)/ Final Experience

3 Credits (3)

Completion of Level 3 of the PGA's PGM Education Program. This Class will focus on Advanced Teaching and Club fitting, Player Development/Teaching Business. The Final Experience and the corresponding PGA Work Experience Activities. Please note that the following are requirements for successful completion of this senior level PGA Golf Management capstone course: 16 months of internship, completion of the Qualifying Level, Level 1, Level 2, and Level 3 of the PGA's PGM Education Program and successful completion of the PGA's Playing Ability Test. Consent of Instructor required. Restricted to: MKTG/PGM majors.

MKTG 489. Strategy and Policy

3 Credits (3)

Techniques and analysis of marketing strategy and policy planning and formulation. Senior standing or consent of instructor.

Prerequisite(s): MKTG 310.

MKTG 490. Selected Topics

1-18 Credits (1-18)

Covers materials and subjects not offered in regular Marketing courses. Students can take 18 credit hours of MKTG 490 if each class is a different subtitle. A maximum of 18 credit hours can be earned through MKTG 490.

MKTG 498. Independent Study

1-3 Credits

Individual studies directed by consenting faculty with the prior approval of the department head. A maximum of 3 credits may be earned.

Prerequisites: junior or above standing and consent of instructor.

MKTG 503. Marketing Management

3 Credits (3)

Analysis of marketing problems and the integration of organizational resources as well as behavioral and quantitative techniques into the development and implementation of solutions. May be repeated up to 3 credits.

MKTG 591. Seminar in Entrepreneurship

3 Credits (3)

For students interested in owning and operating their own business; students desiring hands-on, real-time experience in helping start up a business. Same as MKTG 461 with differentiated assignments for graduate students. Crosslisted with: MGMT 591.

Prerequisite(s): Graduate standing.

MKTG 601. Marketing Management

3 Credits (3)

Covers the conceptual foundations of contemporary marketing management research, concepts, and literature. Fundamental to the understanding of contemporary marketing and the breadth of the field of marketing study.

MKTG 610. Marketing and the Scientific Method

3 Credits (3)

Issues related to the evolution of research philosophies and methodologies. Critical to the development of appreciation for the value of research and experimentation.

MKTG 620. Research- Theory Interface

3 Credits (3)

Theoretical and methodological issues involved in translating a theory into a research study. Prepares Ph.D. students to undertake dissertation research. Consent of instructor required.

MKTG 625. Consumer Behavior

3 Credits (3)

Extensive reading of seminal and contemporary articles on consumer behavior and developing original research to explore cross-disciplinary issues relevant to the study of marketing.

MKTG 640. Measurement and Structural Equation Modeling

3 Credits (3)

Explores theories of measurement that underlie all quantitative analysis, including the use of structural equation models. Contrasts classical test theory with item response theory and generalizability theory. Covers PRELIS and LISREL, and critiquing structural equation models by other researchers. May be repeated up to 3 credits.

Prerequisite(s): A ST 505.

MKTG 670. Marketing Theory

3 Credits (3)

The evolution, development, construction, and evaluation of the major theoretical perspectives of marketing. Fundamental to the understanding of contemporary marketing and preparation for investigations into the nature and role of theory in marketing.

MKTG 690. Special Topics in Marketing

3 Credits (3)

A seminar on special topics in marketing. The topic of the course will vary according to the needs of the students in the program and the instructor. Ph.D. students may repeat this course up to three times for a maximum total of 9 credits.

MKTG 698. Selected Topics

1-9 Credits (1-9)

Materials and subjects not offered in regular marketing courses. May be repeated for a maximum of 18 credits under different subtitles.

MKTG 700. Doctoral Dissertation

15 Credits

Prerequisite: advancement to candidacy.

Name:  Department Head - David Daniel

Office Location:  BC Suite 212

Phone: (575) 646-3341

Website: https://business.nmsu.edu/departments/marketing/

PGA Golf Management Program

Name: Director Pat Gavin; Program Specialist Josh Salmon; Program Coordinator Henry Stetina

Office Location: BC Suite 212 

Phone: (575) 646-2814

Website: https://business.nmsu.edu/academics/undergraduate/golf/