Business Administration (Marketing) - Doctor of Philosophy

Phone: (575) 646-3341

The College offers a program leading to a Ph.D. degree. The faculty of the PhD Program in Business Administration is committed to training researchers and educators who will shape business scholarship, practice and pedagogy. The program emphasizes preparing candidates to understand the complexities of modern business while they develop a specialized area of expertise in marketing or management. The PhD in Business Administration provides graduates with the opportunity to pursue a variety of career paths within academia and within industry. Currently concentrations are offered in management and marketing, and each admits students independently.

Program Requirements

  • demonstrate competency in statistics and research methods;
  • complete studies in a major field of concentration chosen from the departments of management or marketing in the College of Business;
  • complete studies in a minor field of concentration or interest area that supports the student’s research, teaching and/or career goals;
  • pass qualifying exams consisting of a First-Year Paper and a Second-Year Paper, and pass the comprehensive exam; and
  • complete and successfully defend a doctoral dissertation.

Required Courses

Prefix Title Credits
Marketing Courses
MKTG 601Marketing Management3
MKTG 620Contemporary Marketing Readings3
MKTG 625Consumer Behavior3
MKTG 640Measurement and Structural Equation Modeling3
MKTG 670Marketing Theory3
Management Courses
Six (6) credits from the following:6
Seminar in Organizational Behavior3
Research Design and Methodology3
Qualitative Research Methods3
Seminar in Operations Management3
Seminar in Strategic Management (Seminar in Strategic Management)3
Research Methods Courses
Choose one from the following:3-4
Statistical Inference I (Recommended.)4
Quantitative Methods in Psychology I (Requires Marketing Department approval.)3
A ST 506Statistical Inference II (May be replaced by PSYC 508 with Marketing Department approval.)3
A ST 507Advanced Regression (May be replaced by PSYC 509 with Marketing Department approval.)3
A ST 555Applied Multivariate Analysis3
PSYC 529Methods in Social Psychology (May be replaced by a 500+ level course in research methods with Marketing Department approval.)3
Dissertation Work18
Doctoral Dissertation1-15
Total Credits54-55