Business Administration (Marketing) - Doctor of Philosophy
Phone: (575) 646-3341
https://business.nmsu.edu/phd-marketing
The College offers a program leading to a Ph.D. degree. The faculty of the PhD Program in Business Administration is committed to training researchers and educators who will shape business scholarship, practice and pedagogy. The program emphasizes preparing candidates to understand the complexities of modern business while they develop a specialized area of expertise in marketing or management. The PhD in Business Administration provides graduates with the opportunity to pursue a variety of career paths within academia and within industry. Currently concentrations are offered in management and marketing, and each admits students independently.
Program Requirements
- demonstrate competency in statistics and research methods;
- complete studies in a major field of concentration chosen from the departments of management or marketing in the College of Business;
- complete studies in a minor field of concentration or interest area that supports the student’s research, teaching and/or career goals;
- pass qualifying exams consisting of a First-Year Paper and a Second-Year Paper, and pass the comprehensive exam; and
- complete and successfully defend a doctoral dissertation.
Required Courses
| Prefix | Title | Credits |
|---|---|---|
| Marketing Courses | ||
| MKTG 601 | Marketing Management | 3 |
| MKTG 620 | Contemporary Marketing Readings | 3 |
| MKTG 625 | Consumer Behavior | 3 |
| MKTG 640 | Measurement and Structural Equation Modeling | 3 |
| MKTG 670 | Marketing Theory | 3 |
| Management Courses | ||
| Six (6) credits from the following: | 6 | |
| Seminar in Organizational Behavior | 3 | |
| Research Design and Methodology | 3 | |
| Qualitative Research Methods | 3 | |
| Seminar in Operations Management | 3 | |
| Seminar in Strategic Management (Seminar in Strategic Management) | 3 | |
| Research Methods Courses | ||
| Choose one from the following: | 3-4 | |
| Statistical Inference I (Recommended.) | 4 | |
| Quantitative Methods in Psychology I (Requires Marketing Department approval.) | 3 | |
| A ST 506 | Statistical Inference II (May be replaced by PSYC 508 with Marketing Department approval.) | 3 |
| A ST 507 | Advanced Regression (May be replaced by PSYC 509 with Marketing Department approval.) | 3 |
| A ST 555 | Applied Multivariate Analysis | 3 |
| PSYC 529 | Methods in Social Psychology (May be replaced by a 500+ level course in research methods with Marketing Department approval.) | 3 |
| Dissertation Work | 18 | |
| Doctoral Dissertation | 1-15 | |
| Total Credits | 54-55 | |