Strategic Communications - Undergraduate Minor

A student must take the following classes to get a minor in strategic communications.

Prefix Title Credits
Requirements 1
JOUR 110Introduction to Media Writing3
JOUR 300Introduction to Advertising3
JOUR 374Introduction to Public Relations3
Choose three courses from the following:9
Branding and Storytelling in IMC3
Media Planning and Buying3
Corporate Social Responsibility Marketing3
Public Relations Campaigns3
IMC Campaign3
Total Credits18

Total of 18 credits with the grade of C- or better are required to get a minor of Strategic Communications.