Strategic Communications - Undergraduate Minor

A student must take the following classes to get a minor in strategic communications.

Prefix Title Credits
JOUR 110Introduction to Media Writing 13
JOUR 300Introduction to Advertising3
JOUR 374Introduction to Public Relations3
Choose three courses from the following:9
Branding and Storytelling in IMC3
Media Planning and Buying3
Public Relations Campaigns3
IMC Campaign3
Special Topics3
Total Credits18