Marketing (PGA Golf Management) - Bachelor of Business Administration

Students must complete all University degree requirements, which include: General Education requirements, Viewing a Wider World requirements, and elective credits to total at least 120.5 credits with 58.5 credits in courses numbered 300 or above. Developmental coursework will not count towards the degree requirements and/or elective credits, but may be needed in order to take the necessary English and Mathematics coursework.

Note: Students must apply separately to the PGA Golf Management Program for acceptance. Acceptance is limited to the fall of every year.

Prefix Title Credits
General Education
Area I: Communications
Grades of C- or better are required in general education communications courses.
English Composition - Level 1 14
English Composition - Level 2
ENGL 2210GProfessional & Technical Communication3
Oral Communication 13
Area II: Mathematics
MATH 1220GCollege Algebra 2,33
Area III/IV: Laboratory Sciences and Social/Behavioral Sciences10
Macroeconomic Principles3
Principles of Microeconomics 3
Area III: Laboratory Sciences Course (4 credits) 1
Area V: Humanities 13
Area VI: Creative and Fine Arts 13
General Education Elective
MATH 1430GApplications of Calculus I (Foundation Requirement, must earn a grade of at least C-) 33
Viewing A Wider World 46
Departmental/College Requirements
Foundation Requirements
Choose one from the following: 33
(If MATH 1350G is taken before MATH 1220G then the Statistics course will satisfy the Area II Requirement and MATH 1220G must be taken as a foundation requirement.)
Introduction to Statistics3
Statistical Applications3
Business Core: Lower Division (minimum grade of C- required)
ACCT 2110Principles of Accounting I3
ACCT 2120Principles of Accounting II3
BCIS 1110Introduction to Information Systems3
BUSA 1110Intro to Business3
Business Core: Upper Division
BCIS 338Business Information Systems I3
BLAW 316Legal Environment of Business3
BFIN 341Financial Analysis and Markets3
MGMT 309Human Behavior in Organizations3
MGMT 449Strategic Management3
MKTG 303Principles of Marketing3
One of the following:3
Enterprise Resource Planning3
Production and Operations Management3
Project Management in Organizations3
Upper division Economics or Applied Statistics elective from the following prefixes: A ST (excluding A ST 311), ECON3
Upper Division Business elective from the following prefixes: A ST, ACCT, B A, BCIS, BLAW, ECON, ENTR, BFIN, I B, MGMT, MKTG (excluding A ST 311)3
Major Courses
MKTG 180Level 1, PGA's PGM Education Program (Part 1)3
MKTG 181Level 1, PGA's PGM Education Program (Part 2)3
MKTG 280Level 1, PGA's PGM Education Program (Part 3)3
MKTG 281Level 2, PGA's PGM Education Program (Part 1)3
MKTG 310Marketing Research3
MKTG 313Retail Management3
MKTG 380Level 2, PGA's PGM Education Program (Part 2)3
MKTG 381Level 3, PGA's PGM Education Program (Part 1)3
MKTG 480Level 3, PGA's PGM Education Program (Part 2)1.5
MKTG 481PGA Golf Management Final Experience3
Elective in Marketing, upper division9
Electives, to bring the total credits to 120.5 53
Total Credits120.5

See the General Education of the catalog for a full list of courses.


MATH 1220G College Algebra is required for the degree but students may need to take any prerequisites needed to enter MATH 1220G first.


All Foundation Requirement Courses must be taken, or satisfied with transfer credits, regardless of which Mathematics or Statistics course satisfies the Area II General Education course: MATH 1220G College AlgebraMATH 1430G Applications of Calculus I, and either MATH 1350G Introduction to Statistics or A ST 311 Statistical Applications must be completed.


See the Viewing a World of the catalog for a full list of courses.


Elective credit may vary based on prerequisites, dual credit, AP credit, double majors, and/or minor coursework. The amount indicated in the requirements list is the amount needed to bring the total to 120.5 credits and may appear in variable form based on the degree. However, students may end up needing to complete more or less on a case-by-case basis and students should discuss elective requirements with their advisor.