Marketing - Bachelor of Business Administration

Marketing Major

Students must complete all University degree requirements, which include: General Education requirements, Viewing a Wider World requirements, and elective credits to total at least 120 credits with 48 credits in courses numbered 300 or above. Developmental coursework will not count towards the degree requirements and/or elective credits, but may be needed in order to take the necessary English and Mathematics coursework.

Note: The marketing major is also offered through an Online Distance Education Degree Completion Program. Program information is available on the College of Business website: http://business.nmsu.edu/academics/undergraduate/online-programs/

Prefix Title Credits
General Education
Area I: Communications
Grades of C- or better are required in general education communications courses.
English Composition - Level 1 14
English Composition - Level 2
ENGL 203GBusiness and Professional Communication3
Oral Communication 13
Area II: Mathematics
MATH 121GCollege Algebra 2, 33
Area III/IV: Laboratory Sciences and Social/Behavioral Sciences10
Principles of Macroeconomics3
Principles of Microeconomics3
Area III: Laboratory Sciences Course (4 credits) 1
Area V: Humanities 13
Area VI: Creative and Fine Arts 13
General Education Elective
MATH 142GCalculus for the Biological and Management Sciences (Foundation Requirement, must earn a grade of at least C-) 33
Viewing A Wider World 46
Departmental/College Requirements
Foundation Requirements
Choose one from the following: 33
(If A ST 251G/STAT 251G is taken before MATH 121G then the Statistics course will satisfy the Area II Requirement and MATH 121G must be taken as a foundation requirement)
Statistics for Business and the Behavioral Sciences3
Statistics for Business and the Behavioral Sciences3
Statistical Applications3
Business Core: Lower Division (minimum grade of C- required)
ACCT 221Principles of Accounting I (Financial)3
ACCT 222Principles of Accounting II (Managerial)3
BCIS 110Fundamentals of Information Literacy and Systems3
BUSA 111Introduction to Business3
Business Core: Upper Division
BCIS 338Business Information Systems I3
BLAW 316Legal Environment of Business3
FIN 341Financial Analysis and Markets3
MGT 309Human Behavior in Organizations3
MGT 449Strategic Management3
MKTG 303Principles of Marketing3
One of the following:3
Enterprise Resource Planning3
Production and Operations Management3
Project Management in Organizations3
Upper division Economics or Applied Statistics elective from the following prefixes: A ST (excluding A ST 311), ECON3
Upper Division Business elective from the following prefixes: A ST, ACCT, B A, BCIS, BLAW, ECON, ENTR, FIN, I B, MGT, MKTG (excluding A ST 311)3
Major Courses
MKTG 310Marketing Research3
MKTG 489Strategy and Policy3
Electives in Marketing, upper division18
Electives, to bring the total credits to 120 516
Total Credits120

Concentration: PGA Golf Management

Students must complete all University degree requirements, which include: General Education requirements, Viewing a Wider World requirements, and elective credits to total at least 120 credits with 48 credits in courses numbered 300 or above. Developmental coursework will not count towards the degree requirements and/or elective credits, but may be needed in order to take the necessary English and Mathematics coursework.

Note: Students must apply separately to the PGA Golf Management Program for acceptance. Acceptance is limited to the fall of every year.

Prefix Title Credits
General Education
Area I: Communications
Grades of C- or better are required in general education communications courses.
English Composition - Level 1 14
English Composition - Level 2
ENGL 203GBusiness and Professional Communication3
Oral Communication 13
Area II: Mathematics
MATH 121GCollege Algebra 2, 33
Area III/IV: Laboratory Sciences and Social/Behavioral Sciences10
Principles of Macroeconomics3
Principles of Microeconomics3
Area III: Laboratory Sciences Course (4 credits) 1
Area V: Humanities 13
Area VI: Creative and Fine Arts 13
General Education Elective
MATH 142GCalculus for the Biological and Management Sciences (Foundation Requirement, must earn a grade of at least C-) 33
Viewing A Wider World 46
Departmental/College Requirements
Foundation Requirements
Choose one from the following: 33
(If A ST 251G/STAT 251G is taken before MATH 121G then the Statistics course will satisfy the Area II Requirement and MATH 121G must be taken as a foundation requirement.)
Statistics for Business and the Behavioral Sciences3
Statistics for Business and the Behavioral Sciences3
Statistical Applications3
Business Core: Lower Division (minimum grade of C- required)
ACCT 221Principles of Accounting I (Financial)3
ACCT 222Principles of Accounting II (Managerial)3
BCIS 110Fundamentals of Information Literacy and Systems3
BUSA 111Introduction to Business3
Business Core: Upper Division
BCIS 338Business Information Systems I3
BLAW 316Legal Environment of Business3
FIN 341Financial Analysis and Markets3
MGT 309Human Behavior in Organizations3
MGT 449Strategic Management3
MKTG 303Principles of Marketing3
One of the following:3
Enterprise Resource Planning3
Production and Operations Management3
Project Management in Organizations3
Upper division Economics or Applied Statistics elective from the following prefixes: A ST (excluding A ST 311), ECON3
Upper Division Business elective from the following prefixes: A ST, ACCT, B A, BCIS, BLAW, ECON, ENTR, FIN, I B, MGT, MKTG (excluding A ST 311)3
Major Courses
MKTG 180Level 1, PGA's PGM Education Program (Part 1)3
MKTG 181Level 1, PGA's PGM Education Program (Part 2)3
MKTG 280Level 1, PGA's PGM Education Program (Part 3)3
MKTG 281Level 2, PGA's PGM Education Program (Part 1)3
MKTG 310Marketing Research3
MKTG 313Retail Management3
MKTG 380Level 2, PGA's PGM Education Program (Part 1)1.5
MKTG 381Level 2, PGA's PGM Education Program (Part 2)1.5
MKTG 480Level 3, PGA's PGM Education Program (Part 1)1.5
MKTG 481Level 2, PGA's PGM Education Program (Part 2)/ Final Experience3
Elective in Marketing, upper division9
Electives, to bring the total credits to 120 55.5
Total Credits120