Marketing - Bachelor of Business Administration (Online)

Marketing Major

Students must complete all University degree requirements, which include: General Education requirements, Viewing a Wider World requirements, and elective credits to total at least 120 credits with 48 credits in courses numbered 300 or above. Developmental coursework will not count towards the degree requirements and/or elective credits, but may be needed in order to take the necessary English and Mathematics coursework.

Note: The marketing major is also offered through an Online Distance Education Degree Completion Program. Program information is available on the College of Business website:

Prefix Title Credits
General Education
Area I: Communications
Grades of C- or better are required in general education communications courses.
English Composition - Level 1 14
English Composition - Level 2
ENGL 2210GProfessional & Technical Communication3
Oral Communication 13
Area II: Mathematics
MATH 1220GCollege Algebra 2,33
Area III/IV: Laboratory Sciences and Social/Behavioral Sciences10
Macroeconomic Principles3
Principles of Microeconomics 3
Area III: Laboratory Sciences Course (4 credits) 1
Area V: Humanities 13
Area VI: Creative and Fine Arts 13
General Education Elective
MATH 1430GApplications of Calculus I (Foundation Requirement, must earn a grade of at least C-) 33
Viewing A Wider World 46
Departmental/College Requirements
Foundation Requirements
Choose one from the following: 33
(If MATH 1350G is taken before MATH 1220G then the Statistics course will satisfy the Area II Requirement and MATH 1220G must be taken as a foundation requirement)
Introduction to Statistics3
Statistical Applications3
Business Core: Lower Division (minimum grade of C- required)
ACCT 2110Principles of Accounting I3
ACCT 2120Principles of Accounting II3
BCIS 1110Introduction to Information Systems3
BUSA 1110Intro to Business3
Business Core: Upper Division
BCIS 338Business Information Systems I3
BLAW 316Legal Environment of Business3
BFIN 341Financial Analysis and Markets3
MGMT 309Human Behavior in Organizations3
MGMT 449Strategic Management3
MKTG 303Principles of Marketing3
One of the following:3
Enterprise Resource Planning3
Production and Operations Management3
Project Management in Organizations3
Upper division Economics or Applied Statistics elective from the following prefixes: A ST (excluding A ST 311), ECON3
Upper Division Business elective from the following prefixes: A ST, ACCT, B A, BCIS, BLAW, ECON, ENTR, BFIN, I B, MGMT, MKTG (excluding A ST 311)3
Major Courses
MKTG 310Marketing Research3
MKTG 489Strategy and Policy3
Electives in Marketing, upper division18
Electives, to bring the total credits to 120 516
Total Credits120

A Suggested Plan of Study for Students

This roadmap assumes student placement in MATH 1220G College Algebra and ENGL 1110G Composition I.  The contents and order of this roadmap may vary depending on initial student placement in Mathematics and English.  It is only a suggested plan of study for students and is not intended as a contract.  Course availability may vary from Fall to Spring semesters and is subject to modification or change.  Online availability and enrollment may be limited.4

Plan of Study Grid
First Year
Semester 1Credits
ENGL 1110G Composition I (C- or better) 1 4
MATH 1220G College Algebra (C- or better) 1 3
BCIS 1110 Introduction to Information Systems (C- or better) 3
Area V: Humanities Course 2 3
Elective Course 3
Semester 2
COMM 1115G Introduction to Communication (C- or better) 3
BUSA 1110 Intro to Business (C- or better) 3
MATH 1430G Applications of Calculus I 1 3
Area III: Laboratory Science Course 2 4
Area VI: Creative and Fine Arts Course 2 3
Second Year
Semester 1
ENGL 2210G Professional & Technical Communication (C- or better) 1 3
ECON 2110G Macroeconomic Principles (C- or better) 3
MATH 1350G Introduction to Statistics (C- or better) 1 3
ACCT 2110 Principles of Accounting I (C- or better) 3
Elective Course 3
Semester 2
ECON 2120G Principles of Microeconomics (C- or better) 3
ACCT 2120 Principles of Accounting II (C- or better) 1 3
MKTG 303 Principles of Marketing 3
MGMT 309 Human Behavior in Organizations 3
VWW: Viewing a Wider World Course (excluding MKTG 311V) 3 3
Third Year
Semester 1
BCIS 338 Business Information Systems I 1 3
BLAW 316 Legal Environment of Business 3
BFIN 341 Financial Analysis and Markets 1 3
MKTG 312 Personal Selling 5 3
MKTG Upper-Division Elective Course 3
Semester 2
MKTG 310 Marketing Research (usually delivered face to face in Fall and Spring; delivered online in Spring only) 1 3
Choose from one of the following: 1 3
Production and Operations Management 1  
Project Management in Organizations  
Enterprise Resource Planning 1  
MKTG Upper-Division Elective Course 3
VWW: Viewing a Wider World Course (excluding MKTG 311V) 3 3
Elective Course 3
Fourth Year
Semester 1
MKTG Upper-Division Elective 3
MKTG Upper-Division Elective 3
ECON Upper-Division Elective 3
Any Upper-Division Business Elective Course (excluding A ST 311) 3
Elective Course 3
Semester 2
MGMT 449 Strategic Management 1 3
MKTG 489 Strategy and Policy (usually delivered face to face in Fall and Spring; delivered online in Summer only) 1 3
MKTG Upper-Division Elective 3
Elective Course(s) 4
 Total Credits120