Journalism and Mass Communications
Undergraduate Program Information
Studies in Journalism and Mass Communications prepares students for careers in mass media, including news/editorial (print and online), broadcasting, advertising, public relations and photojournalism. Students study these disciplines and learn the trends and changes in the industry, such as how they converge on the internet. The curriculum emphasizes the skills of gathering, evaluating and disseminating information and related skills. Students also are instructed in the theory, law, history and professional guidelines of mass media.
Degrees for the Department
Minors for the Department
Professor, Chung, Department Head
Associate Professors Berman, Lamonica, Mellen; Assistant Professor Cardenas, Phillips; College Assistant Professor Miller, Perez; Professor Emeritus McCleneghan, Thayer Instructors Faivre, B. Page, Porter, Tallman; News22 Director Miller; Spanish News22 Director Perez
JOUR 102. Grammar for Journalists
Instruction of basic grammar, spelling and punctuation. Required for all journalism students with an ACT English score below 25, SAT Verbal below 570, or students who have not taken ACT/SAT tests. Restricted to Las Cruces campus only.
JOUR 105G. Media and Society
Functions and organization of the mass media system in the United States; power of the mass media to affect knowledge, opinions, and social values; and the impact of new technologies.
JOUR 110. Introduction to Mass Media Writing
3 Credits (2+2P)
Preparation of copy for broadcasting, print, advertising, and public relations. Introduction to Web applications. Restricted to Las Cruces campus only.
Prerequisite(s): JOUR 102 or ACT score of 25 and above or SAT score of 570 and above.
JOUR 201. Introduction to Multimedia
Provide students with the basic skills to produce multimedia packages using text, photos, audio and video, as well as social media for professional purposes. Intensive hands-on class using editing software such as Adobe Premiere. Adobe Audition and Photoshop. May be repeated up to 3 credits.
Prerequisite(s): JOUR 110 or Consent.
JOUR 210. Newswriting for Print and Internet
3 Credits (2+2P)
Intensive laboratory practice in writing news for print media as well as Internet news sites. Restricted to Las Cruces campus only.
JOUR 300. Introduction to Advertising
Role of IMC (integrated marketing communications) in marketing of goods, services, and organizations. Creative process, strategic planning media, message design, consumer behavior, and social issues of IMC.
JOUR 302. Video Production
Classroom instruction on basic studio and single camera video productions, with focus on practical aspects of news production. Lab experience in camera basics, studio functions and digital video editing Includes practical experience through crew assignments on the live student -produced newscast, News22. which airs on KRWG-TV, a PBS affiliate station. May be repeated up to 3 credits.
JOUR 306. Feature Writing for magazines and Newspapers
The preparation of feature stories for newspapers and magazines. How to develop a variety of stories, research topics, interview sources, polish writing and market work. May be repeated for a maximum of 6 credits.
Prerequisite(s): JOUR 210 or consent of instructor.
JOUR 310. Intermediate Print Reporting
News writing and field reporting for print an Web applications. Instruction in community coverage, reporter responsibility, ethics and news values.
Prerequisite(s): JOUR 210.
JOUR 312. Advertising/Copywriting
Creative process, strategic thinking, and principles of advertising in execution of copy, storyboards, and layouts for clients.
Prerequisite(s): JOUR 110 or consent.
JOUR 314. Broadcast Reporting
Writing, editing, producing, announcing and reporting of TV and radio news. May be repeated up to 3 credits.
Prerequisite(s): JOUR 210 or Consent of Instructor.
JOUR 315. News 22
1-3 Credits (1-3)
Write, report, produce, anchor, shoot and edit video for live student television newscast airing on KRWG, public television for Southern New Mexico sports, weather, and news.
JOUR 317. News Editing
Extensive, directed practice in various aspects of computer editing for printed publication. Headline writing, copy editing, design, and layout.
Prerequisite(s): JOUR 210.
JOUR 319. Intro Photography
Introduction to photography emphasizing composition, basic camera technique, language of photography and storytelling. Photojournalism emphasis. Basic camera and processing techniques and skills. May be repeated up to 3 credits.
JOUR 320. Photojournalism
Communication photography for magazine, news, advertising/public relations and other communication needs. Digital Photography, lighting techniques, photo-editing software, and web site skills. Students provide camera and flash. May be repeated up to 3 credits.
Prerequisite(s): JOUR 319 or Consent of instructor.
JOUR 321. Media Graphic Design
Concepts and design skills useful for all aspects of journalism - print media and newsletters, basics of Photoshop and introduction to Web design. May be repeated up to 3 credits.
JOUR 330. Electronic News Gathering
3 Credits (2+4P)
Overview of technical and aesthetic skills and journalism basics needed for shooting and editing on-location news productions. Single camera videography and nonlinear/digital editing.
Prerequisite(s): JOUR 302 or permission of instructor.
JOUR 350. History of Mass Media
Historical overview of mass media with emphasis on roots of journalism, technological developments, and American role in international media.
JOUR 374. Principles of Public Relations
Introduction to public relations as a communication process that builds relationships between organizations and their publics. Explores basic techniques, strategies, and tactics used in businesses, nonprofits, and in government.
Prerequisite(s): JOUR 110.
JOUR 377V. Mass Media Ethics
Philosophical and moral examination of problems relating to mass media. Use of case study method to analyze media situations; development of framework for media professionalism.
JOUR 380. Women and the Mass Media
Portrayal and participation of women in mass media from colonial to contemporary times. Same as W S 450.
JOUR 407. Media Internship
Prerequisite: consent of internship coordinator.
JOUR 408. Media Practicum
Unpaid supervised work with a mass communications organization. May be repeated for a maximum of 3 credits.
Prerequisite: consent of internship coordinator.
JOUR 412. Documentary Photojournalism
Production of documentary photography for web, print, books and exhibition emphasizing storytelling techniques. Multimedia and Web site techniques. Field Trips to produce material for the Small Village New Mexico project (SVNM ). Produce Term projectbook. May be repeated up to 3 credits.
Prerequisite(s): JOUR 319.
JOUR 414. RTV Scriptwriting/Performance
Writing and delivery of news scripts for radio and television. Focus on anchoring announcing, voice technique and performance.
Prerequisite(s): JOUR 314 or consent of instructor.
JOUR 423. Advanced Digital Reporting
Advanced in-depth news reporting techniques utilizing multimedia and reliable sources. Internet publishing of professional quality journalism. Preparation of professional resumes and news clippings. May be repeated up to 3 credits.
JOUR 425. Media Planning and Buying
Covers the principles of media planning for an IMC campaign and procedures for purchasing ad time or space.
Prerequisite(s): JOUR 300 or consent of instructor.
JOUR 427. Multimedia Publishing
Writing-based course stresses the online telling of a story in many ways: text, photography, slide shows, audio and video news gathering, editing and posting.
Prerequisite(s): JOUR 201.
JOUR 460. Public Relations Promotion in Sports
Examination of sports as a business and how public relations promotion is executed in professional sports franchises.
JOUR 476. Public Relations Campaigns
Utilizing the principles and techniques of public relations to research and develop a comprehensive plan for a long-term national, regional, or local campaign. May be repeated up to 3 credits. Restricted to: Restricted to Journalism majors.
JOUR 484. Public Opinion
Seminar on forces which help form public opinion; individual projects in attitude measurement; measuring effectiveness of mass communication.
JOUR 489. Mass Media Research
Examination of the role of empirical research in solving mass communication problems. Survey techniques, field studies, content analysis, data analysis.
JOUR 490. Advertising Campaigns
Capstone course utilizing all previous instruction to create and develop plans for a long-term national or local IMC (Integrated Marketing Communications) campaign. Consent of instructor required.
JOUR 493. Mass Communications Law
Examination of legal issues relating to mass media in the United States. Invasion of privacy, libel, sedition, copyright, and advertising regulation. Same as COMM 493, GOVT 493.
JOUR 494. Special Topics
Specific subjects to be announced in the Schedule of Classes.
JOUR 495. Mass Communication Theory
Theoretical approaches to mass communications. Examination of media effects, audiences, media socialization.
JOUR 499. Independent Study in Mass Communications
Individual study directed by consenting instructor with prior approval of department head. May be repeated for a maximum of 6 credits.
Prerequisites: 2.5 GPA and consent of instructor.
Office Location: Milton Hall Room 186
Phone: (575) 646-1034