Digital Marketing & Advertising - Associate of Applied Science
The Digital Marketing and Advertising Associate Degree program equips students with the skills and knowledge necessary to thrive in the rapidly evolving field of online marketing. This comprehensive two-year program combines a solid foundation in marketing principles with specialized training in digital strategies, ensuring graduates are well-prepared for a variety of roles in the digital marketing and advertising industry.
Graduates of the Digital Marketing and Advertising Associate Degree program are prepared for a range of entry-level positions, including: Digital Marketing Specialist, Social Media Coordinator, Content Marketing Assistant, Digital Advertising Coordinator or Email Marketing Associate.
60 credits
The Associate of Applied Science in Digital Marketing and Advertising will prepare students for positions in advertising and marketing fields. Students will have a working knowledge of design principles for print and digital media, illustrations, images, and videos used in marketing products.
Students must complete all University degree requirements, which include: General Education requirements and elective credits to total at least 60 credits. Developmental coursework will not count towards the degree requirements and/or elective credits, but may be needed in order to take the necessary English and Mathematics coursework. New Mexico General Education Requirements
| Prefix | Title | Credits |
|---|---|---|
| General Education | ||
| Select one course from four of the following six content areas for a total of 12-14 credits 1, 2 | ||
| This degree requires courses from Areas I, III IV, and V; students do not need to take additional courses to complete General Education requirements. | ||
| Area I: Communications | ||
| ENGL 1110G | Composition I | 4 |
| Area III: Laboratory Sciences | ||
| Select one course from Area III: Laboratory Science 2 | 4 | |
| Area IV: Social/Behavioral Sciences | ||
| Select one course from Area IV: Social /Behavior Sciences 2 | 3 | |
| Area V: Humanities | ||
| Select one course from Area V: Humanities 2 | 3 | |
| General Education Elective | ||
| COMM 1130G | Public Speaking | 3 |
| Major Requirements | ||
| BCIS 1110 | Introduction to Information Systems | 3 |
| or OECS 105 | Introduction to Information Technology | |
| BMGT 138 | Advertising | 3 |
| BMGT 216 | Business Math | 3 |
| or OETS 118 | Mathematics for Technicians | |
| BUSA 1110 | Intro to Business | 3 |
| FDMA 1120 | Desktop Publishing | 3 |
| FDMA 1220 | Introduction to Digital Video Editing | 3 |
| FDMA 1360 | Web Design I | 3 |
| FDMA 1515 | Introduction to Digital Image Editing - Photoshop | 3 |
| FDMA 1535 | Introduction to Illustrator | 3 |
| FDMA 1630 | Principles of Design | 3 |
| MKTG 2110 | Principles of Marketing | 3 |
| Select a minimum of 10 credits from the following: | ||
| FDMA, BMGT, MKTG, BLAW or OECS | 10 | |
| Total Credits | 60 | |
- 1
Each course selected must be from a different area and students cannot take multiple courses in the same area.
- 2
See the General Education section of the catalog for a full list of courses
A Suggested Plan of Study
This roadmap assumes student placement in ENGL 1110G Composition I The contents and order of this roadmap may vary depending on initial student placement in mathematics and English. It is only a suggested plan of study for students and is not intended as a contract. Course availability may vary from fall to spring semester and may be subject to modification or change.
| First Year | ||
|---|---|---|
| Fall | Credits | |
| BCIS 1110 | Introduction to Information Systems | 3 |
| BMGT 216 | Business Math | 3 |
| BUSA 1110 | Intro to Business | 3 |
| ENGL 1110G | Composition I | 4 |
| FDMA 1515 | Introduction to Digital Image Editing - Photoshop | 3 |
| Credits | 16 | |
| Spring | ||
| COMM 1130G | Public Speaking | 3 |
| FDMA 1120 | Desktop Publishing | 3 |
| FDMA 1535 | Introduction to Illustrator | 3 |
| Select one course from Area III: Laboratory Science 1 | 4 | |
| FDMA/ARTS/BMGT/MKTG/OECS Elective | 3 | |
| Credits | 16 | |
| Second Year | ||
| Fall | ||
| FDMA 1220 | Introduction to Digital Video Editing | 3 |
| FDMA 1360 | Web Design I | 3 |
| FDMA 1630 | Principles of Design | 3 |
| MKTG 2110 | Principles of Marketing | 3 |
| Select one course from Area IV: Social /Behavior Sciences 1 | 3 | |
| Credits | 15 | |
| Spring | ||
| BMGT 138 | Advertising | 3 |
| Select one course from Area V: Humanities 1 | 3 | |
| FDMA/ARTS/BMGT/MKTG/OECS Elective | 3 | |
| FDMA/ARTS/BMGT/MKTG/OECS Elective | 3 | |
| FDMA/ARTS/BMGT/MKTG/OECS Elective | 3 | |
| Credits | 15 | |
| Total Credits | 62 | |
- 1
See the General Education section of the catalog for a full list of courses
Phone: (505) 287-6631
Email: mwebb@nmsu.edu
Office: McClure Hall, Room 304