Business Management (Marketing) - Associate of Applied Science

A grade of C- or better required in all courses.

Total Credits Required for Degree: 61

Students must complete all University degree requirements, which include: General Education requirements and elective credits to total at least 61 credits. Developmental coursework will not count towards the degree requirements and/or elective credits, but may be needed in order to take the necessary English and Mathematics coursework.

Prefix Title Credits
General Education Requirements
Select one course from four of the following six content areas for a total of 12-14 credits. 1, 212-14
This degree requires course from Areas I and IV; students must select two other courses from the remaining areas to complete General Education requirements.
Area I: Communications
Composition I (Core Requirement)4
Area II: Mathematics
Areas III: Laboratory Science
Area IV: Social/Behavioral Sciences
Choose one from the following (Core Requirement):
Survey of Economics3
Macroeconomic Principles3
Principles of Microeconomics 3
Area V: Humanities
Area VI: Creative/Fine Arts
General Education Elective
COMM 1115GIntroduction to Communication3
or COMM 1130G Public Speaking
Core Degree Requirements
BCIS 1110Introduction to Information Systems3
BLAW 2110Business Law I3
BMGT 205Customer Service in Business3
BMGT 208Business Ethics3
BMGT 240Human Relations3
BUSA 1110Intro to Business3
MGMT 2110Principles of Management3
OECS 253Applied Data Analysis and Management3
Marketing Concentration Courses
BMGT 290Applied Business Capstone3
MKTG 1210Advertising3
MKTG 1220Small Business Marketing3
MKTG 2110Principles of Marketing3
MKTG 2220Digital Marketing3
OECS 209Computer Graphic Arts3
OECS 223Web Design for Business3
Total Credits61

A Suggested Plan of Study - Business Management, Marketing Concentration

Additional classes may be needed based on placement test results and course prerequisites. Visit with an advisor for help with creating a customized plan.

A grade of C- or better required in all courses.

Plan of Study Grid
First Year
BCIS 1110 Introduction to Information Systems 3
BUSA 1110 Intro to Business 3
ENGL 1110G Composition I 4
MGMT 2110 Principles of Management 3
Choose one from the following: 3
Survey of Economics  
Macroeconomic Principles  
Principles of Microeconomics  
BLAW 2110 Business Law I 3
BMGT 216 Business Math 3
COMM 1115G
Introduction to Communication
or Public Speaking
OECS 253 Applied Data Analysis and Management 3
Select one course from Area II, III, V, or VI (an aea not already chosen) 1 3-4
Second Year
BMGT 205 Customer Service in Business 3
MKTG 2110 Principles of Marketing 3
OECS 209 Computer Graphic Arts 3
OECS 223 Web Design for Business 3
Select one course from Area II, III, V, or VI (an area not already chosen) 1 3-4
BMGT 240 Human Relations 3
BMGT 290 Applied Business Capstone 3
MKTG 1210 Advertising 3
MKTG 1220 Small Business Marketing 3
MKTG 2220 Digital Marketing 3
 Total Credits61